As a joint project between Ehime Prefecture and Rakuten Market, 25% off coupons will be distributed for a limited time on Rakuten Market, which can be used on the special page “Ehime Department Store.“
The Doi Pearl Rakuten Market store is also included, so carefully selected pearl products are eligible for the coupon.
800 tickets available on a first-come, first-served basis.
Click here to get a coupon Ehime Department Store Doi Pearl Rakuten Market Store Ehime Department Store product page.
Coupon usage period: Dec 1 (Fri) 10:00 – Jan 15 (Mon) 9:59
The Uwakai Sea is characterized by the deep bay with ria coastline and blessed with abundant nature, and it is also in the most privileged natural environment suitable for pearl farming.
Pearls are cultured by making good use of abundant natural blessings.
Beautiful pearls are produced by our reliable technology and thorough work that has continued three generations.
The process takes about a year. The pearls produced after the processes are called “Tonen-mono (harvested within a year)”.
The pearls harvested in the following year after nurtured in the ocean for another year are called “Koshi-mono (harvested over the year).” “Koshi-mono” stays in the ocean a year longer so that the nacre layer becomes thicker and we tend to get higher quality pearls.
However, the mortality rate of Akoya oysters becomes higher and not all the pearls have higher quality, so in other words, it’s taking a big risk.
Doi Pearl makes an effort to increase the quantity of “Koshi-mono” as much as possible in order to produce higher quality pearls.
Among those pearls which are known for their extremely high quality from Uwajima, Ehime Prefecture, the pearls that draw people's attention the most are "UBUDAMA." The characteristics of them are their strong brightness that looks as if they were golden jade. Its name originates from its "mother naked" purity and innocent beauty. "UBUDAMA" is the original brand from the long established business, Doi Pearl Co.,Ltd., which has been continuously trading for more than half a century in the home of pearls, Uwajima.UBUDAMA OFFICIAL
You can learn while actually experiencing the process of making pearls and how to distinguish pearls. We offer two kinds of courses, "Pearl Cultural Experience Tour Normal Course" and "Pearl Culture Experience Tour Souvenirs Course".About tour
Yang Guifei, one of the three most beautiful women in the world, is to be said she would use pearl power to maintain her beauty. Cleopatra, who is also considered as one of the three most beautiful women in the world, has a legend that she put a pearl in her wine and drank it. There is a legend that pearls have been used for beauty since ancient times.About Pearl Powder
Miuranishi, Uwajima-shi, Ehime,
Open from 9:00 a.m to 17:00 p.m